Fujitsu Logo

Fujitsu Logo
While Fujitsu was founded under the name of “Fuji Electric Limited,” its original logo (1935) featured the letters “f” (for “Furukawa”) and “s” (for Siemens – the first syllable sounds as “Ji” in Japanese).

Meaning and History logo

Fujitsu Logo history


The 1962 version of the logo featured Japanese hieroglyphs in black and white. Ten years later, blue and red were added meaning “peace” and “passion” respectively.

The 1989 symbol

Fujitsu symbol
The infinity symbol that can be seen over the letters “j” and “i” represents infinite possibilities. The same design element is also a symbol for “earth” and “sun.” By using it, the company wanted to emphasize its expansion into the universe.

Emblem colors

Fujitsu emblem
The bright shade of red featured on the Fujitsu logo is supposed to symbolize the company’s enthusiasm for the future, brightness, and approachability.

Font

Although the wordmark has been probably drawn by hand, its typeface resembles the Friz Quadrata No2 D font. The letter “U” is different, though.