Hisense Logo PNG
The Hisense logo is a perfect example of a minimalistic commercial emblem. There’s nothing more than the company name in a traditional sans serif type.
Meaning and history
The Chinese appliance and electronics manufacturer Hisense traces its roots to the Qingdao No.2 Radio Factory, which was established in 1969.
1969 — 2012
The previous Hisense logo looked more vivid than the current one. The main color, green, was darker and more saturated. Also, it was paired with an orange accent, which only added brightness and energy.
The shape of the letters was slightly more generic than in the current logo (except, of course, for the initial “H” formed by two elements). The glyphs were more elongated, with traditional curves (note, for instance, the “s”).
2012 — Today
While the letters are highly legible, you probably wouldn’t recognize the wordmark if you placed it side-by-side with several other versions in popular sans serif types.
Colors
While the original logo featured a distinctive orange square, which replaced the top left part of the initial “H,” the current wordmark is given in only one color, a light shade of green.