The Hisense logo is a perfect example of a minimalistic commercial emblem. There’s nothing more than the company name in a traditional sans serif type.
Meaning and history
The Chinese appliance and electronics manufacturer Hisense traces its roots to the Qingdao No.2 Radio Factory, which was established in 1969.
1969 — 2012
2012 — Today
Emblem
While the letters are highly legible, you probably wouldn’t recognize the wordmark if you placed it side-by-side with several other versions in popular sans serif types.
Colors
While the original logo featured a distinctive orange square, which replaced the top left part of the initial “H,” the current wordmark is given in only one color, a light shade of green.