The Hisense logo is a perfect example of a minimalistic commercial emblem. There’s nothing more than the company name in a traditional sans serif type.
Emblem
While the letters are highly legible, you probably wouldn’t recognize the wordmark if you placed it side-by-side with several other versions in popular sans serif types.
Meaning and history
The Chinese appliance and electronics manufacturer Hisense traces its roots to the Qingdao No.2 Radio Factory, which was established in 1969.
Colors
While the original logo featured a distinctive orange square, which replaced the top left part of the initial “H,” the current wordmark is given in only one color, a light shade of green.
