MCM produces luxury designer and very high-quality leather accessories, clothing, glasses, and footwear. The most recognizable product, though, is the backpack. It is a graceful and ambitious brand that combines quality, luxury, and sophistication. MCM designers are inspired by vintage accessories, mixing fashion from the past with modern street fashion. The brand is widely known for its use of cognac-colored leather, decorated with a logo that includes the letters MCM, intertwined with laurels and ribbons.
Meaning and History
The German brand MCM was founded in 1976 by designer Michael Cromer. At first, the brand name MCM stood for “Michael Cromer Munich”. Thanks to handcrafting, the use of the highest quality materials, and the developed signature design, the company managed to quickly gain momentum and establish its name in the luxury sector. In a short period of time, the brand’s products began to be sold in boutiques around the world. In 2005, the company was bought out by the Koreans and the brand began to stand for “Modern Creation Munich”. Today, MCM is recognized as a leading luxury brand, with a strong global presence and a loyal customer base.
What is MCM?
MCM is a German brand of women’s accessories, characterized by bold ideas and original solutions. It is engaged in the production of luxurious, high-quality and practical leather bags, backpacks, wallets, suitcases, as well as clothing and footwear for sophisticated fashionistas.
1976 – Today
The MSM emblem is very recognizable. The brand’s initials, “MCM,” are printed using a bold and stylized font. The letters are done in white with a black outline that creates pointed serifs. The name is decorated with ribbons and laurel, which are also done in white with a black outline. The design is symmetrical and well-balanced. It exudes a sense of luxury and sophistication, reflecting the brand’s high-end fashion and leather goods heritage.
Font and Color
The serif font used in the logo is somewhat similar to BLT Norfolk Outline font by Black Lab Type and Penumbra Half Serif Std SemiBold by Adobe. It is a bold, outlined serif font with a classic and elegant style. Its pointed serifs go well with the rest of the logo design.
The classic black and white color palette shows that the brand values tradition and its heritage. This color palette never goes out of style. It can be equally appealing to the younger as well as older generation. The designer was able to find a great balance between the two colors, ensuring that the logo looks like and visible at the same time.