MANDM Direct Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

MANDM Direct Logo
MANDM Direct is a British online retailer of clothes and footwear for the whole family. The company was established in 1987 and today operates mainly through the web store, offering a wide range of discounted items from more than 200 well-known brands. The e-store offers a worldwide delivery service.

Meaning and history

The visual identity of the online retailer from the UK is simple yet bright. The white logotype is placed inside a light blue square, with no additional elements.
The light and fresh color combination of the visual identity represents a reliable and loyal company, which values the quality and safety of its customers. The color palette also evokes a sense of confidence and stability, making the logo friendly and professional.
The only unique thing in the online retailer’s visual identity is the size of the lettering. There are two bold enlarged letters “M”, one is capitalized, another one in the lowercase, and the small inscription “and” above the smaller “M” and “Direct” under it.
MANDM Direct Logo


For its icon, the platform uses the same blue square but with a single capital “M” in white, in order not to overload it and make more readable.

Font

Despite the use of different weights and sizes in the logotype, it is all written using one typeface. The whole inscription is executed in a traditional sans-serif font, which is similar to Shapiro, a display font, designed by Oliver Jeschke.
The classy shapes and neat lines of the letters make the logo looks serious and strong, while its simplicity elevates it, making timeless.

Review

The British online retailer of sports footwear offers the best deals on all the world’s most famous sneakers brands’ products. The selection of the retailer’s items includes thousands of models of footwear for men, women, and kids, which are available to browse by category or by brand.
MANDM Direct Logo1
In addition to sneakers and shoes, the website also sells apparel for the whole family. The wide array of goods includes tops and bottoms, outerwear, dresses, lounge and sleepwear and many more. There is also a good selection of various accessories, such as sunglasses and hats.
The company offers a tracked delivery to more than 20 countries across Europe and accepts various types of payments, including credit cards and PayPal. The website also gives a 60-day window for all the returns and exchanges, so you can shop safely, and know you can change the item in case it doesn’t suit you.