MandM Logo

MandM LogoMandM Logo PNG

MANDM Direct is a British online retailer of clothes and footwear for the whole family. The company was established in 1987 and today operates mainly through the web store, offering a wide range of discounted items from more than 200 well-known brands. The e-store offers a worldwide delivery service.

Meaning and history

MandM Logo history

MandM Direct began its journey as M and M Sports in 1987, founded by Mark Ellis and Martin Churchward. Initially, their focus was on sports apparel, but the company evolved over time. In 2004, a pivotal transformation occurred when ECI Partners bought out the company, prompting a rebrand to MandM Direct to better represent their expanded offerings into fashion and lifestyle brands.

By 2007, MandM Direct had attracted further investment, this time from the US private equity group TA Associates, which enabled them to upgrade their logistics with new warehousing in Herefordshire. This investment was a testament to the company’s growth and their robust business model.

The ambition for growth continued, and in 2009, MandM Direct set its sights on the European market, launching German and French language sites to cater to a broader audience. This expansion was a strategic move to tap into the European e-commerce market, diversifying their customer base.

A significant milestone was reached in 2014 when the Danish fashion conglomerate Bestseller acquired MandM Direct for £140 million. This acquisition by Bestseller, known for its portfolio of over 20 individual fashion brands, was a clear indicator of MandM Direct’s substantial presence in the retail market and its potential for further growth under the guidance of a global fashion leader​​.

Before 2013

MANDM Direct Logo old

The logo for MandM Direct showcases a visually striking configuration of the company’s name, combining uppercase ‘M’s with a lowercase ‘and’ in a bold sans-serif typeface. ‘Direct’ is emblazoned in a bright blue, creating a stark contrast that signifies the brand’s direct and transparent approach to retail.

This minimalist yet bold design strategy reflects the company’s philosophy of providing straightforward and accessible shopping experiences. The starkness of the black and white elements of ‘MandM’ against the blue ‘Direct’ exemplifies the brand’s clarity in communication, promising no-fuss transactions in the consumer market. This logo encapsulates MandM Direct’s identity as a modern, efficient, and customer-centric online retailer.

2013 – 2015

MANDM Direct Logo 2013

The visual identity of the online retailer from the UK is simple yet bright. The white logotype is placed inside a light blue square, with no additional elements.

The light and fresh color combination of the visual identity represents a reliable and loyal company, which values the quality and safety of its customers. The color palette also evokes a sense of confidence and stability, making the logo friendly and professional.

The only unique thing in the online retailer’s visual identity is the size of the lettering. There are two bold enlarged letters “M”, one is capitalized, another one in the lowercase, and the small inscription “and” above the smaller “M” and “Direct” under it.



MANDM Direct Logo

In the foreground is a large capital serif “M” that fades into a small lowercase serif “m”. Adjacent to this, in a lighter and more subdued blue, is the word ‘DIRECT’ written in a compact, all-caps sans-serif font that contrasts with the serif ‘Mm,’ suggesting a blend of tradition and modernity.

2016 – 2023

MANDM Direct Logo 2016

Encapsulated within a vibrant cerulean square, the logo for MandM Direct is a study in visual contrast and typographic balance. The brand name is rendered in pristine white, with the ‘M’ and ‘m’ dominating the space in a bold, sans-serif font, underscoring the brand’s confidence and authority. Beneath, ‘Direct’ is more subtly presented, yet it holds its ground, serving as a testament to the company’s straightforward and direct approach to commerce. The blue backdrop, reminiscent of a clear sky, evokes a sense of openness and transparency, values that the brand aspires to be synonymous with. This logo is not just a brand identifier but a declaration of MandM Direct’s commitment to clear, direct, and honest communication with its customers.

2023 – Today

MandM Logo

The logo features two bold ‘M’s framing the lowercase ‘and’, set against an azure backdrop that conveys dependability and strength. The choice of a sans-serif typeface imparts a clean, contemporary feel, suitable for a modern brand identity. The blue shade chosen is not only eye-catching but also traditionally linked to trust and dependability, qualities desirable in a company’s image. The symmetry of the ‘M’s on either side of ‘and’ gives a balanced, stable look, possibly reflecting the company’s commitment to equilibrium in their services or partnerships. This logo’s aesthetic is one of clarity, directness, and modernity, indicating a forward-thinking and customer-focused brand.


For its icon, the platform uses the same blue square but with a single capital “M” in white, in order not to overload it and make more readable.


Despite the use of different weights and sizes in the logotype, it is all written using one typeface. The whole inscription is executed in a traditional sans-serif font, which is similar to Shapiro, a display font, designed by Oliver Jeschke.

The classy shapes and neat lines of the letters make the logo looks serious and strong, while its simplicity elevates it, making timeless.


The British online retailer of sports footwear offers the best deals on all the world’s most famous sneakers brands’ products. The selection of the retailer’s items includes thousands of models of footwear for men, women, and kids, which are available to browse by category or by brand.

MANDM Direct Logo1

In addition to sneakers and shoes, the website also sells apparel for the whole family. The wide array of goods includes tops and bottoms, outerwear, dresses, lounge and sleepwear and many more. There is also a good selection of various accessories, such as sunglasses and hats.

The company offers a tracked delivery to more than 20 countries across Europe and accepts various types of payments, including credit cards and PayPal. The website also gives a 60-day window for all the returns and exchanges, so you can shop safely, and know you can change the item in case it doesn’t suit you.

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