Mamasandpapas Logo PNG
Mamasandpapas (or Mamas & Papas) is a British company, which specializes in the design and distribution of baby and maternity products, along with furniture and accessories. The company was established in 1981 and opened its online retail platform in the 2010s. Today it is one of the most popular nursery brands, that serves customers across the globe.
Meaning and history
The history of the British brand Mamas & Papas began with the idea of young parents giving a happy childhood to their kids. In 1981, happy parents went in search of beautiful and practical things for their baby, but it turned out that the choice of products in this category was limited. This inspired the young family to create children’s items that would make life better for both sides, parents and children.
This couple was Luisa and David Scacchetti, who opened their first children’s clothing boutique in the town of Huddersfield, West Yorkshire. Today the assortment of the Mamas & Papas retail chain includes more than three thousand items: clothes for babies and moms-to-be, strollers and high chairs, bathing equipment, furniture and interior items, toys, and gifts. And also a lot of various everyday small things. Mamas & Papas stores are distinguished by a very delicate and subtle atmosphere, in tune with the moods of parents expecting a baby.
The company is headquartered in Yorkshire and employs over 1,700 people. Mamas & Papas invests more than five million pounds each year in research and innovation, as the main goal of the company has always been providing parents with the best items possible.
???? – 2006
The original Mamas&Papas logo featured a bright red bold cursive lettering with traditional contours of the title case characters and elongated curved lines of the capitals. The red inscription has quite a heavy black shadowing, which makes it look voluminous and even a bit dramatic. The badge stayed in use with no changes up to the middle of the 2000s.
2006 – 2013
The redesign of 2006 has significantly changed the style of the Mamas&Papas visual identity, rewriting the lettering in a completely new font and color. The badge started looking super modern and minimalistic due to the use of a lightweight sans-serif typeface and the plain black color of the thin bars. The traditional shapes of the lowercase “A”s and the ampersand added tenderness to the laconic.
2013 – 2017
In 2013 the concept of the brand’s logo was changed again. The lettering was rewritten in two lowercase levels, with a bolder and more geometric sans-serif font. The black color of the bars was switched to dark gray, while the enlarged ampersand, drawn in the left part of the badge, was now colored lime-green, making up a friendly and playful color accent, the only bright element of the logo.
2017 – Today
The visual identity of the famous online retailer is minimalist and stylish. The company’s text-based logo looks modest yet contemporary and professional.
The inscription, placed in two levels features dark gray color as a main. When used on a white background, it evokes a sense of reliability and trustworthiness, representing a powerful and confident brand, which values quality above all.
The previous version of the logo featured the same simple shapes but had one colorful accent — a line green ampersand, which today is also colored gray. The lime green was meant to symbolize growth, energy and new life, adding some playfulness and freshness to the visual identity.
For the web and mobile apps icon, the retailer uses only two letters “M” and “P” with an ampersand. They are drawn in gray and placed one under another on a white background. This laconic symbol is recognizable and memorable.
But the current monochrome logo looks more modern and strong, being a great example of a contemporary powerful brand.
Font
The wordmark in all the lowercase looks friendly and welcoming. It is executed in a neat and clean sans-serif typeface, which is similar to Korto Medium, a stylish font, which is incredibly elegant and distinct.
The wordmark is the only element of the company’s visual identity and it is perfectly balanced and stylized in order to reflect the brand’s essence and character, putting the customer in the center of its value system.
Review
Mamas & Papas is a very well-known brand across the globe, it has a perfect reputation as the quality maternity and baby products supplier. The company keeps developing, offering more and more new products and designs to their beloved customers.
Making everything for pregnancy and first years of the baby’s life to pass easy and comfortable, the company produces a wide range of goods, including baby furniture, car seats, and carriers, along with bath and skincare products, baby and maternity clothing and accessories. The brand also offers books toys and some electric appliances.
Started as a UK business, today the company operates across the globe through its international online store and physical shops located in almost 50 countries worldwide.
