Of course, it is not necessary to remind about the huge benefits of fruits and vegetables for our health. Each of the fresh and juicy fruits contains vitamins, minerals, and various useful substances responsible for improving our well-being and mood. However, in addition to their natural properties and useful compositions, each of the fruits and vegetables also has symbolic meanings. And it is symbolism that makes bright and colorful fruits the main characters of many famous logos, which we will talk about below.
However, to begin with, we would like to delve a little deeper into the possible meanings of the image of fruits and vegetables, many of which you have guessed, and some of which you may not.
Fruits and vegetables as symbols have been used in various cultures since ancient times. For example, images of food were found on the walls of Egyptian tombs, where they reflected part of what would accompany the deceased in the afterlife. In antiquity, fruit was also depicted on frescoes and mosaics, illustrating the joys of everyday life as well as generosity and hospitality.
Also, fruits are some of the most common subjects in still-life paintings throughout the ages. And each of the fruits here has a deep meaning as well. For example, apples signify temptation grapes symbolize pleasure, and peaches are a symbol of humility and truth. And in Chinese culture, the peach represents spring and long life. Have you ever noticed that the image of a pineapple can be found on many fences of historical estates? Well, the pineapple has long been considered a symbol of hospitality and abundance.
But let us return to the present and pay attention to what fruits and vegetables, and what their meanings, today most often can be seen in the logos and emblems of large companies.
Apple
The most popular logo with the depiction of a fruit in the 21st century is, undoubtedly, the Apple emblem with a flat minimalistic image of a fruit with a clean arched bite on its right side. This emblem has become a symbol of quality and innovative approach, taking its place at the top of the world’s most recognizable and significant insignias.
Applebee’s
The visual identity of the Applebee’s chain of restaurants is also based on the image of an apple, which is drawn in a deep shade of red above the clean and elegant black lettering in the title case of a classy serif typeface. The graphical element emphasizes the “Apple” part of the wordmark, creating a balanced and stable image for the brand.
Cocomelon
The logo of Cocomelon uses a stylized image of a watermelon, drawn in a funky cartoonish style, with a ladybug attached to its upper left part. In many cultures, watermelon is a symbol of summer, joy, and happiness, which is fully associated with the mood of this famous YouTube channel with colorful children-oriented content.
FarmVille
The visual identity of the FarmVille brand is based on a graphical banner, stylized as a wooden box full of fresh and juicy vegetables — corn, bell peppers, carrots, and an aubergine. The veggies here do not bring any hidden meanings, as they tend to depict the main sphere of the brand, bringing fresh vitamins to your table.
Fruit of the Loom
One of the most famous brands, connected to fruits and having fruits as the main part of its visual identity, is of course, Fruit of the Loom, the company, engaged in the production of casual clothing. The badge of the brand is also super recognizable across the globe, with the image of a red apple and grapes in different hues, which stands for abundance.
Garden of Life
The Garden of Life logo looks very classy and intense due to the use of a graphical depiction of different fruits and vegetables, drawn in the bottom part of the roundel, under a bright and clean banner with the lettering. Here we can find purple grapes, a sweet raspberry, a large red tomato, and a modest carrot on the right side of the composition.
Halloween
The main symbol of Halloween is a pumpkin, but not a regular one — it is a pumpkin with a creepy cut-out face, intended to scare. Called Jack-o-Lantern, this symbol is known all over the globe, and on this logo, it makes the main hero — drawn in gradient orange-to-black shades against a plain white background and accompanied by a large uppercase inscription with uneven contours of the characters.
HelloFresh
The symbol, chosen by the HelloFresh brand, is a green fresh lime, which is enlarged and placed on the left from the two-leveled lettering in a cool and modern sans-serif typeface. Lime is a citrus fruit with a very special and very pleasant flavor, which brings up straight into summer vibes. Also, its special hue, which looks like nothing else, is instantly recognizable, and even called lime-green.
Instacart
The visual identity of Instacart is executed in a pleasant and light green and orange color palette, with a laconic image of a carrot, drawn on the left from a bold lowercase wordmark. The logo is all about freshness and health, which brilliantly supports the idea of the brand. By the way, Carrots are one of the first vegetables to be cultivated by humans.
Peach Belt Conference
Peach Belt Conference of course uses a graphical image of a peach as its main element. Drawn in a tender and smooth shade of sponge and accompanied by solid and pretty aggressive dark-green elements, which add brutality and confidence to the cute composition. The gradient green characters crossing the peach are executed in a very progressive custom font, balancing the elegance and smoothness of the element on the background.
Sierra Mist
The visual identity of the refreshing Sierra Mist beverage is all about citrus — the four triangular slices of lemon and lime are drawn at the bottom of the composition, accentuating the main flavors of the drink sold under this brand. The green and yellow elements are supported by the gradient hues of the lettering, and stabilized by the white and silver cold and fresh snowy mountain peak at the top part of the emblem.
Tangerine Bowl
The largest element on the logo of the Tangerine Bowl is a bright and sunny tangerine fruit, which brings a cool and happy mood, creating a refreshing and vibrant composition. The fruit here is accompanied by a geometrically drawn sun and a brownish leather football, with two-leveled lettering written at the bottom of the badge in a lighter shade of orange.
Conclusion
Over the centuries, fruits and vegetables have earned a place of honor not only among human foodstuffs but also in the social, cultural, and economic life of human beings. Moreover, fruits, berries, and vegetables are part of the economies of many countries, and in the historical paradigm, they can be considered one of the tools of diplomacy.
Today, the images of fruits and vegetables can be found on the logos of companies and events from very different sectors of the economy, as we have been able to see today. After all, realistic or, on the contrary, stylized images of fruits and vegetables attract people’s attention due to their shapes and rich colors.
In this case, especially often used images of those fruits that symbolize luck, wealth, and passion in most cultures: strawberry, cherry, peach, banana, grape, apple, and others.
