With all the diversity of Oriental cuisine, it was precisely sushi, which became especially popular among the consumers of the Old and the New Worlds. Therefore, sushi restaurants have become the favorite places of rest for people of all ages.
However, there is an important difference between the eastern cuisine and the fast food culture that we are used to, that is – individuality. Sushi restaurants are more an exception than a rule, so we collected top-10 sushi logos from restaurants around the world that we found quite interesting.
10. Momoya
The font takes the central part of the logo. It is stylized and somewhat reminds of the hieroglyphic Japanese writing. However, the font does not look extremely exotic. The basic color is red, and the only actual image is the chopsticks – they emphasize that it is a sushi restaurant.
9. Hatsuhana
The image is formally neutral and does not contain references to Japanese culture. At the same time, strictly segmented graphic element executed according to all rules of the so-called “golden section” composes the design that the one can view with pleasure, repeatedly extracting new meanings from it.
8. Sushi Yasaka
The Japanese favorite red color is the main one in this logo. Red font, red lines creating a vertical frame for the logo, red circle (the symbol of the sun) in the center of the inscription – all of it creates special image of Yasaka sushi restaurant.
7. Nova Momoya
The design emphasizes the Asian origin of the cuisine. The main Asian symbols are hieroglyphs alongside with a graphic element in the form of a petal with the background in the form of stylized mountains.
6. Sushi Yasuda
This logo might be considered the crown of brevity. The basis is a circle referring us to the central element of the Japanese culture – the sun. Three divergent rays symbolize conditional segmentation of the same imaginary circle of being (past, present and future). A simple font without sharp angles and other harsh elements only emphasizes the contemplative nature of both the logo itself and the entire Japanese culture.
5. Umi Sushi
The Umi Sushi logo was created with the use of stereotypes related to the oriental cuisine. There is a fan and a stylized image of a head with a recognizable hairstyle and narrow eyes. The font is stylized as well – despite its Latin nature, it strongly resembles hieroglyphics.
4. Fuji
The logo of Fuji sushi restaurant contains a stylized red Latin font and a dark gray stylized image of the sacred Mount Fuji. The logo is quite noticeable to attract customers, and at the same time, it is discreet enough to keep the dignity of the oriental culture.
3. Blue Ribbon Sushi
This design is quite complex and ambiguous. The main figure of the logo is a rectangle and a square. The square contains a stylized fish and each of the hieroglyphs. And even the explanation that it is a sushi bar is enclosed in a rectangle. Such design gives a certain severity and completeness to the “eastern” part of the logo’s structure. The “western” part – the actual name “Blue Ribbon” – is simply located in such a way as to be within the boundaries created with the help of red squares in the left and right part of the logo.
2. Morimoto
Morimoto sushi restaurants are one of the few restaurant chains of Japanese cuisine. They use a single logo, which changes only the name of the city. Black font accents the English name, and the disproportionately extended letter “M” creates the effect of almost complete symmetry – red square filled with stylized hieroglyphs is shaded from two sides by black lines.
1. Tomo Sushi
The design of the logo has no hieroglyphs or purely “eastern” stylization. However, even in this case it is obvious that Tomo is a sushi restaurant. The stylized “standing” fish in the left side of the logo is completed with a “roof”, which can easily be read as a “fish house”.
The main colors of the logo – yellowish-beige and black – emphasize and shade each other in each of the elements – both in graphic and in font.
Without any doubt, the rating presented above is quite subjective since sushi restaurants around the world form very special world of design, combining two worldviews and two cultures. In addition, the logos of sushi restaurants are as numerous as they are interesting for viewing.
