LensCrafters Logo

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LensCrafters Logo
LensCrafters is a brand of eyewear retailer, which was established in 1983 in the USA. Today the label is a part of the Italian Luxottica Group and sells its items in over one thousand locations across the globe.

Meaning and history

LensCrafters Logo history


LensCrafters’ visual identity is unique and playful. It is composed of a logotype with an emblem on its left.
The wordmark is written in a clean sans-serif typeface with simple yet neat lines. The gray color of the lettering makes it look elegant and professional. Both parts of the brand’s name start with the capital letter, but there is no space between “Lens” and “Crafters”.
The LensCrafters emblem is what makes the logo eye-catching and memorable. It is composed of two small symbols — a red heart and an eye. They are just slightly bigger than the lowercase letters of the nameplate and are placed one after another.
LensCrafters Logo
The symbols look like a continuation of the wordmark — “LensCrafters loves your eyes”. It is a very interesting and uncommon use of the emblem in the brand’s logo.
The emoji-style icons show the brand as creative and having a young spirit. The LensCrafters insignia characterizes the company as the one that values design and quality above all.