Lenor Logo

Lenor logoLenor Logo PNG

Although the Lenor logo has undergone not less than three updates since 1969, it has preserved the original color, blue. It has been used as a symbol of cleanness. The product is sold in the United States as Downy and has a somewhat similar logo.

Meaning and history

Lenor Logo history


Lenor Logo 1969

The original logo featured the word “Lenor” in a rather bold type. The letters were interconnected like in handwriting.


Lenor Logo-2003

The type grew thinner and slightly changed its shape, although it still looked as casual and relaxed as its predecessor. The lines of the “L” were replaced by waves, to create a link with the water.


Lenor Logo

The “wave” on the “L” grew less prominent. The direction of the line grew lower. A “whirl” emblem was added.