Krups Logo PNG
Krups is a German brand of small appliance manufacturer, which was founded in 1846 by Robert Krups. The company focuses on production of coffee machines and food preparation devices.
Meaning and history
Krups was founded by Robert Krups in 1846 in Wald, now part of Solingen, Germany. Initially focused on precision scales, the company shifted to household appliances in the 1950s, launching iconic products like the 3Mix mixer in 1959 and the ONKO coffee maker in 1961. Krups became a leader in coffee machines, partnering with Nestlé in 1991 to produce Nespresso machines and later introducing innovations like the fully automatic EA9010 espresso machine and the connected Latte Smart.
Today, Krups is part of Groupe SEB, a French consortium, following its acquisition in 2001 after bankruptcy. Positioned as a premium brand, it continues to manufacture a wide range of kitchen appliances, including coffee makers, toasters, and blenders, with its headquarters still in Solingen, Germany.
What is Krups?
Krups is a well-known company specializing in kitchen appliances. They offer a range of products including coffee machines, blenders, toasters, and electric kettles. With a reputation for quality and innovation, Krups has become a trusted brand among home cooks and coffee enthusiasts.
???? – Today
The Krups logo is an example of German quality design. It is simple and confident. Just a wordmark in a clean-lined sans serif and a monochrome palette.
Everything in this logo speaks quality and reliability. Krups values its products design and innovation. They create futuristic forms with traditional functionality. And the Krups logo is a perfect reflection of the brand’s philosophy.
The monochrome palette of the logo makes it timeless and elegant, while the typeface adds a modern feeling of style. The company’s first motto was “Beyond Reason”, which is a celebration of Krups’ values and ideals.
