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Kerastase is a brand of hair care products. Many of them are developed and tested in collaboration with the scientists of L’Oréal Advanced Research.
Meaning and history
The Kerastase logo is simple enough – there is only the text without any pictorial emblems. There are two words, both of them given in a pretty simple sans serif typeface.
The word “Kerastase” is rather large. The elongated, thin glyphs look elegant. The wordmark gives an explicit hint on the French origins of the brand by placing the word “Paris” below the name “Kerastase.”
