Coty Logo

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Coty logoCoty Logo PNG

Coty is the name of one of the world’s largest cosmetic company, which was estab-lished in 1904 in France. Today the company is based in Nee York and owns several super popular brands, including Bourjois, Max Factor, and Rommel, which products are distributed all over the globe, having millions of fans among the young audiences.

Meaning and history

Coty Logo history

Coty is the company, which values its legacy and quality of its brands most of all. And looking at its visual identity history you can see how simple lines and lack of graphical details represent a strong and reputable group, with a lot of expertise and authority in the world’s beauty segment.

1904 — 2001

Coty Logo 1904
The very first logo for Coty was introduced in 1904 and featured a simple yet bright and confident inscription in all capitals of a slightly extended sans-serif typeface with clean lines and traditional cuts of the letter-ends. The wordmark was usually written in dark red, which was associated with a rich and intensive lipstick shade, the one that suits all skin types and occasions. This logo stayed with the company for almost a century.

2001 — 2016

Coty Logo 2001
In 2001 the iconic logotype was first redesigned. The typeface was changed to a more strict and simple one, though the difference with the previous wordmark was not too big, the letters became slightly narrower and shorter. Another change was about the Coty color palette — it was switched from sleek red to electric blue, which added some freshness and young feeling to the image.
The company was expanding and growing, so the new color was a representation of its progress and ability to follow the latest trends and needs of its customers, which mainly are teenagers and young ladies from all over the globe.

2016 — Today

Coty logo
The redesign of 2016 brought some uniqueness and recognizability to the Coty logotype — its typeface was changed to a new custom font where the letter “Y” fea-tures smooth lines, pointing in beauty and elegance.
The color palette was also changed to a more chic and luxurious one — deep purple shade, standing for quality, mystery, and creativity, looks powerful on printed materials and websites, pointing on quality and expertise.