Kenwood Logo PNG
The Kenwood brand became so popular that its recognition surpassed that of its parent company, the Japanese Trio Corporation. That’s why, the Corporation eventually decided to replace its own name by “Kenwood.”
Meaning and history
The word “Kenwood” consists of the two components:
- the name “Ken” popular in the US and Japan
- the word “wood,” which was used for two reasons (to refer to Hollywood, California, as well as to symbolize the durability of wooden products)
1961 — 1986
In 1961, the Trio Corporation introduced the logotype for its new Kenwood brand. It sported a bold sans serif type. The letters were given in dark orange. On the right, there was an emblem depicting a tree with an elliptical crown.
1986 — 2011
The modified Kenwood logo featured the brand name in black against the white background. In the very center of the word, above the letter “w,” there was a red triangle, which made the emblem recognizable.
2011 — Today
The wordmark grew slightly bolder, which also resulted in a better legible logo. Other than that, the design has remained virtually unchanged.
Font
The simplistic sans serif typeface looks clean and perfectly legible.