Dynamics 365 Logo PNG
Dynamics 365 is a Microsoft software, designed for the needs of businesses to plan resources and regulated relationships with customers. The program was released in 2016 and comes in two different versions.
Meaning and history
2009 — 2012
With each modification, the Dynamics 365 logo has been growing more unlike its original style. And yet, the authors of the logo have always strived to preserve some of the brand’s heritage, to create a link between the old and new identity.
For instance, if you compare the original logo with its three “Sails” with the following one, you will notice that the emblem has preserved its shape. In both versions, we can see a dynamic shape formed by three smaller shapes looking like the sails of a boat. In the original logo, each of the three shapes has a different color, while in the 2012 version, all of them are dark blue.
The typography stayed pretty much the same, except for the color, the position of the words, and the new word “CRM.”
2012 — 2016
While preserving (mostly) the shape of its predecessor, this one looks pretty different in its overall style. It is a kind of a transitional logo. If you compare it with the current one, you can see they also bear much in common. For instance, both of them are dark blue (although this one is a bit lighter). The type looks pretty much the same.
The emblem has a different shape, but it is still made up of three parts loosely reminding the sails of a boat.
2016 — Today
As a product of Microsoft, Dynamics 365 features a recognizable signature design of its visual identity, based on the core principles: balance and quality.
The Dynamics 365 logo is composed of a wordmark and an emblem above it. The wordmark is executed in a thin sans-serif typeface, which is similar to Segoe.
It is an elegant and modern font, which reflects the brand’s legibility and precision.
The Dynamics 365 emblem is a geometrical abstract figure, which consists of three angular shapes. Two triangles and a trapezoid for an interesting image, with a kind of three-pointed Star in the negative space.
The Dynamics 365 logo is strict and modest, showing the quality as the main value of the brand. The dark blue color palette represents a strong and reputable software, with expertise and authority.