Based in Geneva, Illinois, the Kane County Cougars for most of its history have been a part of the Minor League Baseball and were the Class-A affiliates of Arizona Diamondbacks. However, in 2021 the club has decided to step out and joined the American Association of Professional Baseball, which is an independent league, founded in 2005. While playing in Minor League Baseball, the Cougars have won two League Championships and five Division ones.
The franchise from Illinois played its first game as Kane County Cougars in 1991, and their first towel was won only ten years after, in 2001. However, it was just the beginning of the Cougars’ glorious path. Throughout the next twenty years, the club won two more League titles and five more Division ones, with the latest wins happening in 2024, when Kane County Cougars already joined the American Association of Professional Baseball.
While being members of the Minor League Baseball, Kane County Cougars have had several MLB affiliations: for the first two seasons, those were the Baltimore Orioles, then — Florida Marlins, Oakland Athletics, Kansas City Royals, and Chicago Cubs, while the most recent affiliation of the team was with the Arizona Diamondbacks.
In terms of visual identity, the baseball club from Kane County is pretty literate: the main element on both the old and new versions of the team’s logo is the image of a cougar, drawn in a light beige tone and accompanied by greenish details, which refresh the badge.
The new logo revealed shortly before the 2016/17 playing season was developed by the sports brand identity agency Studio Simon in collaboration with Cougars graphic designer Emmet Broderick. An aggressive green-eyed cougar is clutching a baseball bat in its paws. The landscape on the background has been inspired by the Fifth Third Bank Ballpark grounds.