Johnson’s Baby Logo

Johnson's Baby Logo
Johnson’s Baby is a US brand known for its baby cosmetics and skincare products, from baby powder to shampoos and body lotions. It belongs to Johnson & Johnson.

Meaning and history

The benefit of the Johnson’s Baby logo is that it is highly recognizable. The company has not changed the design for much of its rather long history, and, as a result, the “handwritten” wordmark is immediately recognized by generations of parents and caregivers. Also, the script seems to imply personal attention.
Logo Johnson's Baby


Also, it establishes a link with the parent company, Johnson & Johnson, as the script is the same (only the color is different).
On the downside, we cannot say the logo is perfectly legible, which is almost inevitable when a handwritten script is used.