InStyle Logo

InStyle Logo
InStyle is a US fashion magazine, which was first issued in 1994 and is owned by US Meredith Corporation. Along with advertising, the magazine offers articles about beauty, fashion, home, entertaining and celebrity lifestyle. The magazine is published monthly.

Meaning and history

InStyle Logo history


InStyle brings together the two most powerful words in fashion- in and style. The InStyle logo adds luxury and playfulness to its covers. The look of InStyle has evolved but maintained a clean and bold yet glamorous aesthetic.
The typeface used in the InStyle logo is sans serif. There are no serifs on the end of the letters, and the thickness of the letters are uniform.
The InStyle logo palette was based on two colors – black (for “In”) and red (for “Style”) – for many years, but the brand decided to use more minimalist approach to their design and now they use black as the main logo color.
With the clean lines and clever usage of contrasting typefaces the InStyle covers always look neat and stylish, which helps the brand in creating a widely appealing look that is inspiring to many women and a mix of ages, backgrounds, and styles.