Hi-Tec Logo PNG
Hi-Tec is a sportswear brand, established in 1974 in the Netherlands. The company is most known for its hiking and waterproof shoes and has its product distributed all over the globe.
Meaning and history
The Hi-Tec visual identity is a perfect reflection of the activewear brand, which values quality and comfort.
The brand’s logo is composed of a wordmark with an emblem on its left. The nameplate in all the capital letters is executed in a bold italicized sans-serif typeface with strict and confident lines and distinct cut of the edges.
???? – 2005
The old Hi-Tec logo in the image features the brand name “HI-TEC” in bold, blue, uppercase letters. Below the text, there’s a dynamic red graphic element resembling a stylized checkmark or swoosh, which adds a sense of movement and energy to the design.
2005 – Today
The gray and white color combination of the Hi-Tec visual identity is a reflection of the professionalism and authority of the company, which is always in search of innovations and ways of modernization.
The Hi-Tec logo is contemporary and strict, it is a symbol of the company, whose main qualities are expertise, authority, and confidence in its products. Its simplicity and minimalism make it timeless and always actual and its calm and light color palette puts an accent on the items the company manufactures.
Emblem
The Hi-Tec emblem is a solid gray circle with an arrow-like symbol, where the ar-rowhead has only its bottom half attached to the horizontal line of the body.
