Guinot Logo

Guinot logoGuinot Logo PNG

The roots of the Guinot Institut Paris go back to 1973. Today, the company offers a variety of professional skin treatments and products used mostly in spas and salons.

Meaning and history

Probably the most distinctive elements of the Guinot logo are the color and the initial “G.”

The design force behind the brand opted for a soft and mesmerizing shade of purple. It leaves an impression of luxury and care. The color can be used either for the wordmark or for the background.

Logo Guinot

The initial “G” is made up of two elements with a gap in between. The letter is followed by somewhat simpler and smaller glyphs “uinot.” The words “Institut” and “Paris” separated from each other by a dot can be seen below.

What is Guinot?
Guinot is the name of a luxury French cosmetics brand, which was established in Paris in 1963. The brand was created more than by the famous scientist Rene Guinot, who was called one of the cosmetic geniuses of the mid-20th century. He developed several highly effective lines for salon spa treatments and for home use.

Font and Color

The elegant and distinctive lettering from the primary logo of the Guinot brand is set in a modern sans-serif typeface with the letter “G” customized. The closest fonts to the one, used for this insignia, are, probably, Resort Sans Light, or Clique Light, with the “G” rewritten.

As for the color palette of the Guinot visual identity, it is based on just one shade of reddish-pink, which looks very elegant and feminine, reflecting the essence of the brand and its purpose.