Five Below Logo

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Five Below Logo
Five Below is the brand of the low-budget supermarket chain, founded in 2002 in the USA. The company specializes in the range of products for up to $5 and has almost one thousand stores across America.

Meaning and history

The text-based Five Below logo is simple yet playful and recognizable. The wordmark is written in a bold sans-serif typeface with thick straight lines and three-letters of the inscription are the lowercase. The “F” and “I” of the “Five” and the “O” of “Below”, written in smaller size make the logo unique and individual.
The smallest of all letters, “O”, works as a degree sign, creating a visualization of the company’s name.
Five Below Logo


The classic blue on the white color palette of the Give Below the logo is a representation of a reliable and trustworthy company, which values its clients and the quality of its product offered above all.
The blue looks strong and bright in the unique lettering of the brand’s name, creating a bright contrast with the white background. The simple forms and no extra detail in the Five Below logo are fully compensated y the playful and creative approach to the size of the letters.