Finnair Logo

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Finnair LogoFinnair Logo PNG

While the Finnair logo has gone through at least three updates, the overall style has been pretty consistent.

Meaning and history

Finnair Logo history

1968

Finnair Logo 1968

The original design was developed by Kyosti Varis. It featured an “F” with a tail. The letter was placed inside a blue circle. The name of the brand next to the circle featured an italicized all-caps type, where some of the corners were rounded.

2000

Finnair Logo 2000

The updated emblem was designed by SEK & Grey. The number of rounded corners grew, while the “F” moved to the right.

2010

Finnair logo

The type was updated once again. Now, the letters seemed to have been formed out of a ribbon. The “F” and the name of the company can be used as independent logos.

Font and color

The modern and stylish Finnair logotype in all capitals is executed in a unique custom typeface, created especially for the company. Its geometric italicized sans-serif lettering is based on such commercial fonts as FP Head Pro Italic Bold and House Soft Expanded Extra Hold Italic, but with its letter-lines resembling folded ribbons, and with the diagonally cut edges softened.

The color palette of the FINNAIR company is based on the main Finnish combination, blue and white, repeating the color scheme of its national flag. The calm and intense shade of blue here stands for reliability and confidence, showing the seriousness of the brand and its value of high quality in everything, including the comfort of its passenger, services, and design.