Finnair Logo

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Finnair Logo
While the Finnair logo has gone through at least three updates, the overall style has been pretty consistent.

Meaning and history

Finnair Logo history


The original design was developed by Kyosti Varis. It featured an “F” with a tail. The letter was placed inside a blue circle. The name of the brand next to the circle featured an italicized all-caps type, where some of the corners were rounded.


The updated emblem was designed by SEK & Grey. The number of rounded corners grew, while the “F” moved to the right.


The type was updated once again. Now, the letters seemed to have been formed out of a ribbon. The “F” and the name of the company can be used as independent logos.