Faw Logo PNG
Faw is the name of a Chinese automaking company, which was established in 1953 and is state-owned. The company is focused on the production of large vehicles, such as trucks and buses, and is also known for the manufacturing of automotive parts and components. With more than 130 thousand employees, Faw is considered to be one of the largest Asian brands in this segment.
Meaning and history
Faw is the brand that values legacy and traditions, and even though the company uses the logotype in Latin letters for its visual identity, its emblem, created in 1953, and kept almost untouched by today, is based on the Chinese meaning of the company’s name, being a tribute to the brand’s roots and history.
1964 – 1988
It was a black emblem with the number “1” in the middle. The number was surrounded by thick horizontal lines, which created two wing-like structures.
The number one was not a spontaneous choice for the brand, as the name “FAW” in Chinese is a combination of symbols standing for “One” and “Automotive”. And the horizontal lines on the badge represent the lines of the Chinese hieroglyphs, forming the company’s name.
1988 – 2000
The logo features a solid blue circle as the base, enveloping a complex symbol that evokes strength and modernity. Within the circle, the central element is a stylized ‘1’, standing erect and bold. Flanking the ‘1’ are mirrored elements that resemble wings or stylized industrial parts, perhaps suggestive of speed, tying in with automotive themes. The ‘wings’ are segmented into three sections on each side, with the central segments being the largest. The segments are connected to the ‘1’ by horizontal lines, reinforcing a sense of structure and engineering. The overall design is reminiscent of an emblem one might find in the automotive industry, representing movement and forward momentum, which could symbolize the company’s commitment to advancement and leadership in its field.
2000 – 2022
The redesign of 2000 kept the original badge of Faw, refining and modernizing it. The bold custom logotype was added under the badge, completing the image and balancing the new color palette.
The new logo is executed in a blue and white color scheme, with the gradient shades in the three-dimensional badge and the flat plain blue color of the inscription. The badge now has its body colored in calm blue, and all the elements with the framing in gradient white, with a slight silver shade, which turns metallic gray when placed on the brand’s cars.
As for the logotype, written in the uppercase, it uses a custom sans-serif typeface with bold lines and distinct cuts of the letters’ edges.
2022 – Today
The new logo, while bearing a resemblance to the firsts in its central motifs, opts for a minimalist approach with a white and blue color scheme that imparts a clean and professional image. It retains the circular boundary, but in contrast to the bold blue, this one is white with a thin blue outline, suggesting clarity and focus. The central figure ‘1’ stands prominently, rendered in a dark blue that denotes stability and reliability. The flanking elements, akin to wings, are stylized with three distinct segments on each side. These are simpler, with a singular line connecting them to the ‘1’, which symbolizes unity and cohesion. The segments vary in length, with the central ones being the longest, signifying growth or hierarchy. The overall impression is of a company that values precision, unity, and progress, hinting at its aspirations to ascend in its industry while remaining grounded in its core values.
Font and color
The smooth yet sharp FAW inscription in all capitals is executed in a custom typeface with sans-serif letters having clean and neat contours. The thick lines of the lettering make the logotype solid and bold, evoking a sense of stability and seriousness. The typeface of the FAW visual identity is pretty close to such fonts as Sequel Sans BG Display Bold and M Elite Hei HK ExtraBold, but with the “F” completely customized — its upper right angle rounded and the ends of the horizontal bars cut diagonally.
The blue and white color palette of the FAW logo stands for reliability and protection, accenting on such qualities of the brand as loyalty, safety, and res
