Farmers Insurance Logo

Farmers Insurance Group Logo
Farmers Insurance Group Logo PNG

Farmers Insurance is the name of an American company, which provides insurance services for real estate, vehicles, and small businesses. The company was established in 1928 in California, and today has almost 50 thousand agents all over the United States. Farmers Insurance is owned by Zurich Insurance Group.

Meaning and history

Farmers Insurance Group logo history

Today Farmers Insurance, established at the end of the 1920s, is considered to be one of America’s largest insurance companies for homes and vehicles. The company is also engaged in ensuring small businesses and financial consulting. Apart from dozens of offices all over the country, Farmers Insurance has 48 thousand independent agents, working in all states of the USA.

Farmers Insurance has a wide range of packages available for different needs. The company has already helped almost 20 million individual clients to find their perfect insurance plan.

What is Farmers Insurance?
Farmers Insurance is an American subsidiary of the European Zurich Insurance Group, which was established at the end of the 1920s, and is focused on revising insurance services for small businesses, homes, and automobiles. Apart from the insurance, the company also provides financial and consulting services.

As for the visual identity, Farmers Insurance has kept the reference to its original logo, designed in 1928, thus showing its value of legacy and traditions. The logo of the company has only undergone two major redesigns throughout the years, which shows Farmers Insurance as a stable and reliable organization.

1928 — The 1940s

Farmers Insurance Group Logo 1928

Farmers Insurance was founded in 1928 and for the first decade was focused only on the vehicles segment, this is why, its original logo contains a bold red “Farmers Automobile Insurance” lettering in the uppercase, written along the bottom line of a yellow half-circle, with an image of a black car in the center, and a red fragment above it, divided by diagonal black and yellow rays into ten segments.

The 1940s — 2013

Farmers Insurance Group Logo 1940s

The redesign of the 1940s has switched the color palette of the Farmers Insurance emblem to blue and white and placed it above the enlarged red logotype in a bold serif typeface. The uppercase red inscription was supported by a solid red banner, overlapping the half-circle emblem, and containing the white “Farmers Insurance Group” lettering in all capitals of a modern sans-serif font. Sometimes the badge was accompanied by a black “Gets you back where you belong” motto, set in the title case of an elegant serif typeface.

2013 — Today

Farmers Insurance Group Logo

In 2013 the Farmers Insurance logo got modernized and strengthened again. The half of a circle remained as a geometric figure above the lettering, but changed its style and was now executed in solid blue with sharp triangular elements in light blue and white drawn on it and resembling a stylized lotus flower. The red crest was still there too, but without any lettering on it. The two-leveled logotype, placed under the graphical part, has switched its font to a modern and cool sans-serif.

Font and color

The bold uppercase logotype from the official Farmers Insurance badge is set in a modern sans-serif typeface with thick lines, straight angles, and diagonal cuts of the upper horizontal bars of the “F” and the “E”. The closest font to the one used in this insignia is, probably, Scene Std Bold or HF HySans Bold, but with some contours modified.

As for the color palette of the Farmers Insurance visual identity, it is based on a very patriotic the United States combination of blue, red, and white, with the blue shade prevailing. This is the color symbolizing reliability and trustworthiness, which are the two most important qualities for the companies engaged in the insurance industry.