Although the typeface of the Miele logo has been modified more than once, there was a specific design element that was present in the wordmark throughout most of the company’s 120-year history.
Meaning and History logo
One of the earliest Miele logotypes featured the company name in a cursive script. The end of the letter “e” was stretched to create a horizontal line under the wordmark. The logo version could be seen on the brand’s first vacuum cleaner in the torpedo shape.
Symbol
The script wordmark was replaced by a bold serif one by 1932. Since then, the logo has been fairly consistent in its overall design and style, as well as the use of the rectangular shape instead of the dot above the “i.” Yet, the letters definitely haven’t remained exactly as they were.
Emblem colors
The combination of white and a bright shade of red looks eye-catching and optimistic.
Font
The bold serif font would have had a generic and even old-school feel if not for the unusual design element over the letter “i.”
