Emirates Logo

Emirates Logo
Founded in 1985, the Emirates is the largest airline in the Middle East. The full name of the company is Emirates Airline. It is based in Garhoud, Dubai, UAE.

Meaning and history

Emirates Logo history

1985

The original Emirates Airline logo was dominated by the company name in Arabic calligraphy. The English version went below. Both the versions featured a rather elegant style, although they remained perfectly legible. The design was developed by British firm Negus & Negus.
The livery featured a fuselage and the flag of the UAE across the tail of the aircraft.

1999

The overall style of the logo has remained unchanged. Most people would not have spotted the difference unless they compared the two versions side-by-side.
And yet, if you do place the original logo next to the current one, you will notice quite a few differences. Most importantly, the overall style has grown lighter and a little more elegant and luxurious.
While the serifs in the previous Emirates logo had almost a classic look, the design force behind the current wordmark opted for a more creative approach. For instance, the “E” has just a single serif and elongated sharp ends. The overall shape of the glyphs has grown more elongated, too. The way the ends of the letters are directed adds some dynamism.