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Electrolux Logo PNG
Electrolux appeared in 1919 as the result of the merger of Lux AB and Svenska Elektron AB. For the first half a century of its existence, the company used script logos resembling handwriting.
Meaning and history
The Electrolux visual identity history is not very intense and bright, as its current logo was designed at the beginning of the 1960s, and became iconic and recognizable in no time, so there was no need for the brand to invent something new, and by today the emblem was only slightly refined and that is it.
1901 — 1919
The original logo for Electrolux was created in 1901 and stayed with the company for almost twenty years. It was a bold circular badge with a black background and white drawings on it. The graphical part of the emblem consisted of a globe patter on the upper parts and a sharp white star placed in the center and separating the upper part of the circle from the bottom one, which was colored black. The “Lux” wordmark in black cursive letters was placed over the white star and had its “X”s tail elongated and underlining the whole nameplate.
1919 — 1962
The redesign of 1919 simplified the visual identity concept of the brand and introduced a new logotype, written in a smooth and elegant typeface with softened angles and curved lines. The color palette still featured a combination of black and white and looked sophisticated and timeless. The name of the brand was split into two parts with “E” and “L” capitalized.
1962 — 1990
In 1962 the company adopts a new symbol for its visual identity and it becomes an inevitable and essential part of the brand for all the following years. The new logo was composed of a bold black square with a white circle placed inside. In the circle, there was a black stylized image of a three-pointed star, which looked elegant yet progressive and chic. The nameplate in white was written over a horizontally stretched black rectangle and placed under the emblem. The inscription was now set as one word and was executed in a traditional serif typeface, with only the first “El capitalized.
1990 — 2011
In 1990 the colors of the wordmark got reversed and now it was black lettering on a white background color which was placed on the right from the emblem. As for the emblem, it remained the same, just became smaller to put more accent on the nameplate.
2011 — 2015
The emblem becomes the main hero of the Electrolux visual identity in 2011. It is being enlarged, while the wordmark is now written in a smaller size of a classy and timeless serif typeface with distinct and sharp ends of the lines. The monochrome color palette, which was in use by the brand since the very beginning, worlds greatest for the abstract geometric composition of its icon and traditional lines of the inscription.
2015 — Today
The redesign of 2015 brought a new typeface to the Electrolux visual identity, replacing the chic and elegant serif font with a modern and custom sans-serif. The new typeface had rounded angles of the letters and looks stylish and progressive, showing the evolution of the brand and its willingness and ability to grow and change.
Color of the emblem
The dark, rich shade of blue featured on the logo goes with the code 282 in the Pantone Matching System.
Font
The typeface featured both on the Electrolux logo itself, as well as the company’s other visual communications, is a custom font called Electrolux Sans. It exists in the three versions: Semibold, Regular, and Light.
