Linksys Logo PNG
Linksys is a brand American company selling data networking hardware products. Linksys was founded in 1988 by Victor and Janie Tsao. Since 2013 the company is owned by Belkin.
Meaning and history
1988 – 2003
The original logo consisted of an emblem on the left and a wordmark next to it. The emblem was basically a rectangle divided into two halves, each with a letter ‘L’ in it (one turned upside down). The wordmark, for its part, used thin, blue letters to write the company’s name. Besides a continuous white line in their base, there was nothing special about the font.
1988 – 2013
This was a secondary logo, which basically was the same wordmark as in the main design, except colored black.
2003 – 2007
The following logo used the same wordmark, again. This time, they painted it light blue and added an inscription saying ‘A Division of Cisco Systems, Inc.’ beneath. It was a basic sans-serif font of the same color as the main word.
2007 – 2013
In 2007, they decide to rearrange the letters of the main wordmark. In short, the white line was removed, the letters became bolder and the lines were uniformly wide this time.
2011 – 2013
That’s another secondary design. Compared to the previous version, they painted this one completely black. The additional text below was removed, by they instead added a thin ‘by Cisco’ inscription on the right.
2013 – Today
The Linksys logo is an example of minimalist design. Just a monochrome wordmark, that is it.
But the typeface and combined “N” and “K” letters make the logo modern and very recognizable, which is the main brand’s aim, as Linksys products are sold to consumers off-the-shelf from consumer electronics stores, Internet retailers, and big-box retail stores such as supermarkets.
The monochrome palette is a good choice for any technological company. Black is a color of confidence, strength and power, and it’s contrast with a white background gives a feeling of reliability and high quality of the brand’s products.