Linksys is a brand American company selling data networking hardware products. Linksys was founded in 1988 by Victor and Janie Tsao. Since 2013 the company is owned by Belkin.
Meaning and history
The Linksys logo is an example of minimalist design. Just a monochrome wordmark, that is it.
But the typeface and combined “N” and “K” letters make the logo modern and very recognizable, which is the main brand’s aim, as Linksys products are sold to consumers off-the-shelf from consumer electronics stores, Internet retailers, and big-box retail stores such as supermarkets.
The monochrome palette is a good choice for any technological company. Black is a color of confidence, strength and power, and it’s contrast with a white background gives a feeling of reliability and high quality of the brand’s products.
