Rosetta Stone Logo PNG
Rosetta Stone is an American software company, which creates educational programs since 1992. The company is mainly focused on linguistics and humanity disciplines.
Meaning and history
1992 — 2007
The very first logo for the educational software was introduced in 1992 and stayed with Rosetta Stone for fifteen years. It was a black inscription in the title case, executed in a traditional and even boring sans-serif typeface, with a lowercase tagline, also in black, and a blue and green globe, drawn in a three-dimensional manner; and placed under the main wordmark, separating the tagline into two parts.
2007 — 2014
With the redesign of 2007, the software adopted the iconic emblem we still can see today on its logo. The stylized gradient blue image of the real Rosetta Stone was placed on the right from the sand-serif logotype in black stable sans-serif, put on a solid yellow horizontally stretched rectangularly. That was a very bright badge, though it looked pretty stable and serious despite the strong contrast of yellow and blue.
2014 — Today
The software company was named after a steel stone from Ancient Egypt, which was found in 1799 and today is being exposed in the British Museum. This historical link shows the brand’s profile as an educational-software developer.
The Rosetta Stone logo is composed of a wordmark and an emblem on its right. The wordmark is written in two levels and uses the different thicknesses of the lettering.
The upper, “Rosetta”, the part is executed in a bold sans-serif typeface with thick rounded lines, while the bottom “Stone” part features thinner and lighter shapes.
The Rosetta Stone emblem is a three-dimensional figure which repeats the shape of the historical Egyptian stone. It is placed half-turn and looks like it is levitating.
The bright blue and white color palette of the Rosetta Stone emblem is a reflection of a professional education-centered brand that values progress and innovations.
It is a strong and bright logo that is highly recognizable and is a great representation of such a reputable company.