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Rosetta Stone is an American software company, which creates educational programs since 1992. The company is mainly focused on linguistics and humanity disciplines.
Meaning and history
The software company was named after a steel stone from Ancient Egypt, which was found in 1799 and today is being exposed in the British Museum. This historical link shows the brand’s profile as an educational-software developer.
The Rosetta Stone logo is composed of a wordmark and an emblem on its right. The wordmark is written in two levels and uses the different thicknesses of the lettering.
The upper, “Rosetta”, the part is executed in a bold sans-serif typeface with thick rounded lines, while the bottom “Stone” part features thinner and lighter shapes.
The Rosetta Stone emblem is a three-dimensional figure which repeats the shape of the historical Egyptian stone. It is placed half-turn and looks like it is levitating.
The bright blue and white color palette of the Rosetta Stone emblem is a reflection of a professional education-centered brand that values progress and innovations.
It is a strong and bright logo that is highly recognizable and is a great representation of such a reputable company.
