NEC Logo PNG
The NEC brand, owned by NEC Corporation, is known worldwide for its energy storage and management systems, public lighting control solutions, electric vehicle charging systems, sustainable energy technologies, and Smart Home systems. NEC Corporation is a Tokyo-based provider of information technology services and products. It dates its history to the Nippon Electric Limited Partnership founded in 1898.
Meaning and history
NEC, one of the world’s largest telecommunications companies, was incorporated in Tokyo in 1899, with Western Electric Company of Illinois as its foreign partner. The company was originally called Nippon Electric Company, and this name was used globally until rebranded in 1983. But “Nippon Electric Company”, as before, is still accepted as the full name of the company in Japan.
In its early years, NEC was engaged in the manufacture of telephone equipment. However, starting in the 1920s, the company began to work in almost all areas of the field of communications.
Today, NEC is involved in a variety of businesses, including information technology, telecommunications, energy, and data processing equipment. The company manufactures computers, servers, networking equipment, mobile devices, semiconductors, and telecommunications systems, and provides software development and consulting services.
While the NEC logotype has almost always featured nothing but the company name, it doesn’t mean that it has always remained the same.
1963 — 1992
The sharp design elements resembling thorns make the letters unusual. The wordmark existed in two colors: red and black.
1992 — Today
At first glance, the wordmark doesn’t appear as unique as its predecessor. Yet, if you take a closer look, you’ll definitely notice that actually, the wordmark became cleaner without losing its uniqueness. The rounded corner on the letter “E” creates a perfect harmony with the curve of the “C,” while the smooth shape of the “N” emphasizes the overall effect. The emblem was developed by Landor Associates in Japan.
Font
The bold and sleek lettering from the primary logo of the NEC Corporation is set in a modern sans-serif typeface with some of the angles rounded, and others sharp. The closest commercial fonts to the one, used in this insignia, are, probably, Rogue Sans Nova, and Vartek of Neuropa with some contouring modifications.
As for the color palette of the NEC visual identity, it is based on an intense electric-blue shade, which looks stylish and bright, at the same time evoking a sense of reliability and professionalism.
