Deceuninck is a European company, which specializes in manufacturing window and door uPVC systems. The company was established in Belgium in 1937 and today has its subsidiaries and operating offices in almost 80 countries across the globe. The Belgian corporation has about 3 thousand employees in almost all the continents.
Meaning and history
The visual identity of the famous windows manufacturer looks strong and professional. Its text-based logo reflects all the main principles of the company — safety, stability, and reliability.
The latest Deceuninck logo is composed of a white wordmark, placed on a bright blue background. This is the most minimalist version of the brand’s visual identity throughout its history.
The previous company’s logo was composed of the same wordmark with an emblem above it. The emblem depicted a stylized monogram, composed of two mirrored letters “D” in the lowercase, drawn in white with thin blue details.
The blue and white color palette of the group’s logo symbolizes professionalism and authority, reflecting the company with rich experience and expertise in its field and with a willingness to move forward with new technologies and innovations.
Font
The bold wordmark in all the lowercase letters is executed in a solid and modern sans-serif typeface, which is very similar to CG Triumvirate Compressed, where narrowed thick letters feature distinct contours and straight cuts along with smoothly rounded angles.
The typeface evokes a sense of confidence and strength of the company, representing it as an expert in its segment, which values its customers’ comfort and does everything to provide them with the latest technologies in window and door systems.
Review
Deceuninck is one of the world’s leaders in designing and manufacturing of PVC systems for windows and doors. The group, founded in 1937 today has over 15 production sites worldwide, which enables a fast delivery to all the countries across the globe.
The company has two main activity directions: window and door systems and building products. The range of the first division includes profiles for standard and sliding windows and doors, roller shutters and louver shutters available in different designs and colors. As for the second division, it consists of a wide variety of cladding and roof products, railing and siding, along with decor finishings and composite decking. The company also designs and manufactures outdoor systems for terrace and fencing.
All of the brand’s products are suitable for both residential and commercial buildings. It distributed its products to DIY stores and huge public infrastructure subcontractors worldwide. The Deceuninck products are known for their higher quality and durability and are used by professional constructing companies across the globe.