DECA is a USA educational structure, which specializes in students Carter support. The organization was established in 1946 and today has members all over the world. The company is split into two divisions: The High School and The Collegiate.

Meaning and history

The name of the organization, DECA, is an abbreviation for Distributive Education Clubs of America. The structure’s first logo was designed in the 1950s and became the basis for the current visual identity.

The DECA logo consists of a wordmark with an emblem on its left. The emblem revolutionized from the sharp diamond of the 1950s. And today comprises a quadrangle that is placed slightly diagonally and has its sides arched.


The DECA Diamond is a symbol of value and rarity, which the organization refers to its students. The four angles of the geometrical shape represent unique learning methods, creative solutions, business partnerships, and competition.

What is DECA?
DECA is a non-profit American organization, which was established in 1908 to help students in their careers and interests. The name of the organization is a derivative of the Distributive Education Clubs of America.

The DECA wordmark in all capital letters is executed in a clean sans-serif typeface with a lot of space between the lines. It looks strong and professional, especially in the company’s signature blue color.

The blue and white color palette of the DECA logo evokes a sense of loyalty, influence, and expertise. It is a simple yet bright combination, which adds meaning to the organization’s visual identity.

Font and Color

The bold and stable uppercase lettering from the official DECA logo is set in a modern geometric sans-serif font, which makes the inscription look very confident and progressive. The closest fonts to the one, used in this insignia, are, probably, Conneqt Bold and Rebelton Medium.

As for the color palette of the DECA visual identity, it is based on a calm yet deep shade of blue, which evokes a sense of security, realizability, and responsibility. Blue is the color, that is often used in the educational sphere, as it stands for professionalism and looks very fresh and clean.