DECA is a USA educational structure, which specializes in students Carter support. The organization was established in 1946 and today has members all over the world. The company is split into two divisions: The High School and The Collegiate.

Meaning and history

The name of the organization, DECA, is an abbreviation for Distributive Education Clubs of America. The structure’s first logo was designed in the 1950s and became the basis for the current visual identity.

The DECA logo consists of a wordmark with an emblem on its left. The emblem revolutionized from the sharp diamond of the 1950s. And today comprises a quadrangle that is placed slightly diagonally and has its sides arched.


The DECA Diamond is a symbol of value and rarity, which the organization refers to its students. The four angles of the geometrical shape represent unique learning methods, creative solutions, business partnerships, and competition.

The DECA wordmark in all capital letters is executed in a clean sans-serif typeface with a lot of space between the lines. It looks strong and professional, especially in the company’s signature blue color.

The blue and white color palette of the DECA logo evokes a sense of loyalty, influence, and expertise. It is a simple yet bright combination, which adds meaning to the organization’s visual identity.