Dead by Daylight is the name of an asymmetrical survivalist horror where you can play as both the survivors themselves and the maniac who kills them. There are maniacs from various already existing universes (Freddy Krueger, Michael Myers, Nemesis from Resident Evil, etc.). The cake was developed in 2016 by the Canadian studio Behaviour Interactive.
Meaning and history
Dead by Daylight is a horror game from Behaviour Interactive, which was released in 2016. The uniqueness of this game is that over time it does not lose its popularity at all, as the developers are constantly adding some innovations.
Dead by Daylight is a third-person multiplayer action-horror game in which four survivors try to escape from a single maniac. The game mechanics are designed in such a way that one player has to escape from his stalker, while the one who plays as the maniac has to find and kill all four victims.
Levels are randomly generated, allowing players to experience the game in a new way each time. Locations include a variety of improvised objects, as well as interactive environments that can be used to achieve one goal or another.
What is Dead by Daylight?
Dead by Daylight is the name of a multiplayer (4 players vs. 1) horror video game in which one player takes on the role of a brutal killer and the other four play as survivors who try to escape captivity, torment, and death. The game was released in 2016 for Windows and in 2017 for other platforms.
In terms of visual identity, Dead by Daylight is the game, that stands out in the list of its competitors. The logo, designed for it in the very beginning, hasn’t been changed now, just as x tended, with the wordmark added to it.
2016 – 2021
The original Dead by Daylight logo, designed in 2016, featured four stylized vertical blood strokes crossed by a diagonal one. This depicts the idea of the game — 4 players vs. one. Each of the strokes has its top point decorated by a human skull, which is turned in different directions from stroke to stroke. The spooky and creepy badge is, of course, set in black and white, which allows placing it on various backgrounds for a more dramatic effect.
2021 – Today
The redesign of 2021 has placed the Dead by Daylight emblem to the left of the enlarged lettering, with the white skulls almost unseen on the bold black strokes. As for the lettering, it is now the main hero of the logo, set in a modern yet strict and stable sans-serif font with small interesting details, which make it look unique and sharp.
Font and color
The heavy uppercase lettering from the primary logo of Dead by Daylight is set in a modern geometric sans-serif place with just a couple of designer details — some of the bars cut diagonally. The closest fonts to the one, used in this insignia, are, probably, Niva Small Caps Bold or Neue Kabel Pro ExtraBold, but with some minor modifications of the characters’ contours.
As for the color palette of the Dead by Daylight visual identity, it is based on the monochromatic combination of black and white, a symbol of masculinity, power, and, in this particular case — of danger and death.