Crestron is an American corporation and manufacturer of audiovisual automation and integration equipment. The company is privately owned and is based in Rockleigh, New Jersey.
Meaning and history
The Crestron logo is a wordmark and a round symbol on the left of it or above it. The brand uses a traditional for its industry color scheme — bright blue, which is called Crestron Blue, on a white background, no color accents.
Crestron uses Mark Pro font in different variations for their logo and visual identity. It is a classic bold serif, laconic and clear.
The Crestron logo symbol is The Swirl in the same blue color as the wordmark. The swirl marque is being used on its own, without any lettering, when there is a need of a brief icon.
The company uses a network of dealers and integrators to sell its products, so the logo does not have to be eye-catching as there is no need to make the products stand out on the shelf. The Crestron logo is innovative and technological, it reflects the brand’s reliability and quality.