Cargill Logo

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Cargill is an American agricultural corporation, that was established in 1865 in Minnesota. One of the top15, according to Fortune 500, USA companies, Cargill specializes in agricultural services and management as well as health and Pharma segments. The company is privately owned.

Meaning and history

Cargill Logo history

1950 – 1953

Cargill Logo 1950
The very first logo for the American corporation was introduced in 1959 and boasted a classy traditional crest with a massive diagonally placed logotype, crossing it. The image was executed in a blue and white color palette, which looked bright and fresh, evoking a sense of professionalism and reliability.

1953 – 1955

Cargill Logo 1953
The redesign of 1953 introduced a more modern and minimalist Cargill badge, where the bold yellow lettering in a title case was set on a black background, which had a horizontally stretched arrow shape and boasted a thin black and yellow outline. It was a simple yet memorable and powerful badge.

1955 – 1950s

Cargill Logo 1955
In 1955 the Cargill visual identity gets redesigned again, and this time the new concept is being used by the company. The refreshed Cargill badge features a smooth shape or a rounded crest with thick curved lines framing it. The main logotype was set on the upper part of the badge and had two lines of additional lettering in a traditional sans-serif, set under it.

1950s – 1960

Cargill Logo 1950s
In the late 1950s, the badge gets more powerful and slightly aggressive but adopting a solid black circle as its main element. The white lettering was set on it in three levels. The black medallion was outlined in white and black and accompanied by an ornate leaf wreath, with a ribbon arched along its bottom part. On the ribbon, there was a bold black “Since 1865” datemark.

1960 – 1966

Cargill Logo 1960
The redesign of 1960 introduced a bright modern Cargill badge, where three elements were set on a bright orange background, which featured a pennant shape. The upper part of the badge was taken by a white horizontally set rectangle with enlarged black logotype in an elegant serif typeface. As for the main part of the pennant, it has a white and orange globe image on its left part and a white circle with a black spike on the right.

1966 – 2003

Cargill Logo 1966
In 1966 the logo was changed again. The new badge got a green, white and black color palette and a completely new design. It was a bright green circle with a white drop placed in its middle and horizontally oriented. On the white background, there was an uppercase black logotype executed in a modern narrowed sans-serif with bold lines of neat letters.

2003 – Today

Cargill Logo

The Cargill logo is a tribute to the company’s agricultural heritage. Green, being one of two main colors of the brand’s visual identity, symbolizes nature with its energy and the company’s progressive approach to it.

The Cargill logo is composed of a wordmark with a graphical symbol on its top and a company’s motto on the right.

The brand’s name inscription is executed in a bold italicized sans-serif typeface, which is close to Helvetica Neue Cond Bold Oblique, created by Eduard Hoffman and Max Miedinger. The font looks strong and solid and reflects the company’s power and trustworthiness.

The stylized leaf, placed above the wordmark, starts from the top of the letter “A” and ends above the “I”, replacing its dot. Its elegant rounded shape adds brightness and sophistication to the logo, celebrating the brand’s heritage. The symbol was inspired by the original Cargill logo, designed in 1966.

The company’s motto “Helping The World To Thrive” is placed in the right from the nameplate and set in three levels, executed in black and “Thrive” in dark green, corresponding to the emblem’s color.