Butterfinger Logo

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Butterfinger Logo

Butterfinger is a brand of a chocolate bar, produced and owned by Ferrero since 2018. The label was established in 1923 in the USA and is loved and distributed across the globe.

Meaning and history

Butterfinger Logo history

Butterfinger Logo history1

Until the acquisition of the Nestle company by Ferrero, the Butterfinger visual identity was based on the Nestle signature colors — blue and yellow. The blue bold lettering was placed slightly diagonally and featured a thick yellow outline.

However, in 2019 the brand had to change its logo. The current Butterfinger wordmark still uses blue as the main color, but yellow is gone. The typeface was also modernized and refined and now features cleaner and more contemporary shapes.

The light white and blue shadow of the inscription adds freshness and elegance to the logotype, making it stylish and clear.

Butterfinger Logo

The Butterfinger logo is simple and neat, it evokes a sense of trustworthiness and quality, makes you want to taste it. And it’s calm traditional color palette shows the brand as professional, with values of traditions and heritage, yet a dynamic and developing one.