Bosideng Logo PNG
China’s largest down clothing company, Bosideng International Holdings Limited was founded in 1975. In addition to the main brand, it also offers products under such brands as Snow Flying, Kangbo, Bengen, Shuangyu, and Shangyu.
Meaning and history
Bosideng is a Chinese clothing brand founded in 1976 and today has grown into one of the world leaders in the outerwear and down jackets segment. Thus, in 2021, the Chinese company became the first in the world to sales of down jackets. The secret of Bosideng is that it applies advanced developments and technologies in its factories, uses premium quality materials, and all this is combined with the actual original design.
Bosideng International Holdings Limited was founded in China in 1976 and began its journey in the field of design and production of clothing. The Bosideng brand itself was officially registered only in 1990, and today is the main asset of the company, which owns such clothing brands as Snow Flying, Bengen, Jessie, Buou Buou, and others.
As for Bosideng, it is the most popular in the world out of all the brands of the corporation. In jackets of this brand, a team of mountaineers from China conquered Everest, and outerwear from Bosideng enjoys authority among severe polar explorers, extreme travelers, and ordinary people. In the last five years, the company has managed to noticeably increase brand recognition and raise its authority among Europeans. And all thanks to the fact that the jackets of this brand combine elegant design and excellent materials used in tailoring.
Bosideng, founded in 1976, is the largest manufacturer of down jackets using the most advanced production equipment in China, with over 20,000 employees. Today, Bosideng down jackets are sold in over 70 countries around the world, including such prestigious markets as the United States, France, and Italy. And if you want more impressive numbers – Bosideng is worn by over 200 million people.
???? – 2018
The older version of the Bosideng visual identity was executed in an intense blue and white color palette and featured a combination of two wordmarks — in Chinese and English — and an emblem separating the em from each other. The emblem of the brand was composed of the uppercase “BSD” abbreviation placed under the sharp horizontal line and decorated by two stylized wings on the sides.
???? – Today
After the first redesign, the Bosideng badge was dramatically changed. It was now executed in the shape of a circular medallion, with the stylized wings, made of three arched flared black strokes, drawn in the center, enclosed into a frame with the uppercase lettering in a modern sans-serif typeface, decorated by ten black five-pointed stars.
2018 – Today
The redesign of 2018 has created a new version of the Bosideng visual identity, also in black-and-white. This is a very strong and laconic badge, with just two levels of lettering: the top one in Chinese hieroglyphs, and the bottom in the uppercase of a classy modern sans-serif typeface with the slightly expanded contours of the characters and some of the angles softened, creating a very elegant style for the whole badge.
Color
On the current Bosideng logo, the letters and hieroglyphs are black, while the background is white. The old version featured dark blue.
