Simple as it is, the Bloomberg wordmark is the result of meticulous work of design and marketing professionals.
Being one of the world’s most reputable media companies, Bloomberg has always been very careful and strict with its visual identity design, and its monochrome logotype, which was redesigned only twice throughout the company’s history, evokes seriousness and expertise, staying elegant and timeless.
The original Bloomberg logo, introduced by the company in 1981, featured a bold sans-serif inscription in black, placed on a white background with no additional or framing. The typeface of the logo was very close to ITC Avante Garde Gothic Pro bold, with its massive letters, which lines and distinct traditional cuts and shapes.
The first redesign of the Bloomberg logo was held more than twenty years after the creation of the first version. The new logotype uses a lighter style sans-serif typeface, which is very similar to such fonts as Avenir and Pulp Display Semi Bold. With the new font, the logo became more elegant and modern, suitable for any kind of background, and evoking a friendly yet professional feeling.
The redesign of 2015 brought a new typeface to the iconic logo, making its condensed letters bold again, and placing them pretty close to each other. The new Bloomberg font is very similar to Sequel Sans and Neue Haas Grotesk. Modern sans-serif fonts with a strong character yet traditional contours and cuts.
The logo is instantly recognizable. It contains only the name of the company, without any additional embellishments that could have distracted the reader’s attention.
The current version of the logo sports bolded letters, which are highly legible. Just a quick glance is enough to read the name of the company. It has been in use since 2015.Although the previous logo may seem almost the same, at first glance, in fact it featured a different version of the same font, in which letters are not bold.
Avenir Pro 85 Heavy typeface featured in the current Bloomberg logo was developed by Adrian Frutiger in 1988.
Typically, the name of the company is given in black against white background. On the officialBloomberg’s web resource, the logo features a bright shade of blue.