Billabong Logo

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Billabong LogoBillabong Logo PNG

For decades, the core of the Billabong logo has been the depiction of two waves. The typography and the position of the elements have been modified more than once.

Meaning and history

Billabong International Limited was established in 1973. It is a surf company specializing primarily in clothing.

Symbol

Billabong logo


The centerpiece of the design is a rectangle housing two stylized waves. As the company explains on its official website, the waves “run the same way and are motionless.” One of the waves symbolizes the sea, while the other symbolizes the sport of surfing, which has always been the inspiration behind Billabong products.
The name “Billabong” was adopted to create a connection with the company’s Australian roots. In Wiradjuri, an aboriginal language, the word “bilaban” refers to a creek that runs during the rainy season. Also, the word “billabong” has another translation, “an oasis.”

Emblem

Emblem Billabong
The company has used several versions of its emblem. As of 2020, the brand’s website features the double wave symbol without the lettering.
You can also come across versions where the symbol is paired with the lettering “Billabong.” In some of them, the wave emblem has a black outline. The word “Billabong” can be written in a plain sans or in a more intricate type where the “L’s” and “A” partly overlap. Apparently, in this way, the Billabong logo symbolically refers to the legendary triple-stitching technique that made is products popular.