Beechcraft Logo PNG
Beechcraft is an aviation company, which was established in 1932 in the United States. Specializes in the production of military aircraft, the company was acquired by Textron Aviation in 2014. Today there are four main aircraft models produced under the Beechcraft label.
Meaning and history
Beech Aircraft is an American aircraft manufacturer that was founded in 1932 and subsequently purchased by Raytheon Aircraft Company in 1980. Since 2007, Raytheon Aircraft Company has sold its aircraft manufacturing assets, which are now called Hawker Beechcraft Corporation. In 2015, the company became part of Textron Aviation Corporation. Today, Beechcraft is part of the so-called “Big Three” of General aviation, along with such companies as Cessna and Piper. By the way, Cessna is also owned by Textron Corporation.
The Beechcraft company was founded in 1932 by Walter Beach together with his wife Olivia and his partner, aircraft builder Ted Wells. Even though Walter was not a professional aircraft engineer himself, at that time he already had quite a serious experience in this field – in 1924 he founded the famous Travel Air Company, which in 1929 was absorbed by the larger Curtiss-Wright Corporation.
So, the newly formed Beechcraft company started its activities at the Cessna plant, which was idle during the Great Depression. The first airplane was the Beechcraft Model 17 Staggerwing, more than 750 of which were built, including 270 for the U.S. Army.
After World War II, the Staggerwing was replaced by the Beechcraft Bonanza, which has been in production from 1947 to the present day, making it the longest-produced airliner in history.
Today, in addition to the Bonanza, Beechcraft produces such aircraft models as the Sundowner, Debonair, Musketeer, Sierra, Baron, Duke, and others, and the most popular line is the King Air, consisting of models 350i, 250, and C90GTx. There are more than 7 thousand King Air turboprop aircraft of various variants flying in 115 countries.
1932 – ????
The original logo of the Beechcraft company was designed in 1932 and featured just one element — a fancy and memorable lettering, written in the title case of a custom playful typeface in dark gray characters, against a transparent background without any graphical additions. The font of the wordmark is the main peculiarity of the composition — with the interesting curvy lines of the capitals and quite modest serif lowercase letters. The style of the initial logo can still be seen in the current version.
???? – Today
The visual identity of the aviation company is very delicate and even feminine. Its retro-style logotype is something you could never expect from a military aircraft producer, and this is what makes the Beechcraft unique.
The main hero of the Beechcraft visual identity is the typeface. Based on a classic serif font, which is very similar to Riccione Serial with its smooth lines, soft contours yet distinct and sharp serifs, the custom brand’s font has its letters “B” and “A” modified.
The wordmark is written in a title case, so the first “B” is the only capital letter of the logotype. It has its upper part enlarged a curved on its left, while the small bottom part has its tail curved on the right, from the inside.
As for the letter “A”, it has the same playful curved tail, but on its rounded part, and also from the inside.
The red color of the Beechcraft logo is a representation of passion and power, which looks strong and beautiful on any background. Though the company prefers combining its red logo with white, for better visibility, and a sense of loyalty and trustworthiness.
The Beechcraft logo is timeless and elegant. It is one of those insignias, which do not have age and can always be actual, despite the trends and tendencies.
