Aveeno Logo

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Aveeno Logo
Aveeno is a brand offering a vast range of skincare and hair care products. It belongs to American company Johnson & Johnson. The brand, which was established in 1945, has Canadian origins.

Meaning and history

The simplicity of the Aveeno logo makes it easy to reproduce. Although there is nothing but the name of the brand and the type looks pretty simple, at first glance, there is perceptible custom touch. The first two letters, “A” and “V,” are positioned very close to each other making the design slightly more unique and making the wordmark narrower.
Logo Aveeno


Also, you can come across an older version with the tagline “Active naturals,” which is given in smaller letters below the main wordmark. Here, the type used for the word “Aveeno” is slightly different – you can see delicate serifs.