Autism Speaks Logo PNG
Autism Speaks is an American non-profit organization, which is specialized in various activities, connected to helping people with autism. The organization was established by Bob and Susanne Wright in 2005 and by today it has grown into the largest agency, working on research and other activities around autism.
Meaning and history
2005 – 2020
Their oldest logo consisted of a puzzle piece and a wordmark next to it. The puzzle piece was a teal blue color, same as the wordmark. They had the same height, because the latter was written in two lines, using only capital letters. The font was a pleasant sans-serif with many cut edges.
2020 – Today
The Autism Speaks visual identity is simple yet looks kind and evokes a sense of caress and tenderness. Its logo, composed of a graphical and text parts uses a bright yet calming color palette, which makes it fresh and crispy.
The Autism Speaks logo boasts a puzzle detail in gradient blue and pink and a wordmark in the lowercase on its right. The wordmark is executed in a traditional sans-serif typeface, with clean bold lines, slightly rounded contours, and straight edges. Set on two levels it looks very friendly and kind.
As for the main detail of the organization’s visual identity, the puzzle, it is executed in several calm yet intense shades and looks sleek and modern. The symbol brilliantly reflects the purpose of the foundation, as people with autism are known to be great with different quizzes and puzzles.
The blue, pink, and white color palette of the Autism Speaks visual identity represents the purpose of the organization, its character, and its willingness to help. It also stands for loyalty and unity, responsibility, and caress, which are the main qualities of any non-profit organization, aiming to make the world better.
