Kroger Logo PNG
Whatever alterations the Kroger logo has gone through, it has preserved its distinctive feature – the iconic curves on the letters “K” and “g”.
Meaning and history
1883 – 1902
The very first Kroger logo was introduced in 1883 and stayed with the company for almost two decades. The logo was composed of a simple traditional inscription in black elegant serif letters set on a white background. The “Great Western Tea Co” logotype was a bit narrowed but still looked solid and confident due to the thickness of the lines and visible serifs.
1902 – 1939
Starting in 1902 the company begins to use a strong black logotype as its official badge. The black uppercase “Kroger” inscription was usually set on a white background and executed in a clean strict sans-serif typeface with neat contours of its massive letters with distinct cuts of the lines’ ends.
1939 – 1961
The redesign of 1939 brought Kroger the image, which became a basis for the iconic logo we all can see today. It was an elegant white inscription in a custom typeface set on a calm blue rectangular badge. The main thing I of the new logo was the letter “K” with its upper bar elongated and curved, arching to the middle point of the letter “O”, and covering the lowercase “R”. It was a unique and recognizable badge, which evoked a sense of high quality and reliability.
1961 – 2019
The 1961 redesign resulted in a logo that looked almost the same as the current one. The wordmark in an updated typeface was positioned inside a red ellipse frame.
2001 – 2014
The logo, created for the company in 1961, was refined and modernized in 2001. The composition remained untouched, but gloss and gradient colors were added to the badge to make it three-dimensional. The new Kroger medallion looked sleek and fresh, showing the growth of the company and its ability to change without forgetting its roots and following traditions.
2004 – Today
The redesign of 2004 introduced a completely new Kroger badge, which is still in use by the brand today. It is a rhomboid emblem placed above a bold red logotype, set in the title case of a modern custom serif font with thick lines of the letters and fancy stylish serifs. As for the emblem, it boasts a white background, rounded angles, and four smooth colored elements set in the corners. The new color palette of the Kroger visual identity includes two shades of blue, red, and yellow.
2019 – Today
In 2019 the company decides to come back to its iconic logo, but refined it and makes it more modern. The lettering with the arched line of the first “K” today is executed in blue and set on a white background. All shapes are slightly extended and made more confident and solid. The custom font featured bold lines and strict cuts.
Font
Although the typeface has been altered throughout the company’s history, it has stayed remarkably consistent in the distinctive curves on the letters “K” and “g” – even the 1939 version of the Kroger logo already had them.
Color
The standard logo is incredibly minimalistic in terms of color: it features only white and blue. However, we can’t but mention the 2006 version combining white, dark blue, red, green, and yellow.