Aubade Logo PNG
Aubade is a renowned French lingerie brand, created by Charles Pasquier in Paris. Famed for its craftsmanship and aesthetic elegance, Aubade specializes in high-end, luxury lingerie. The brand earns acclaim for its fusion of comfort, sensuality, and artistry, frequently integrating intricate lace and refined designs. It emerged to provide women with intimate apparel that marries allure and comfort, thereby revolutionizing lingerie through creative and novel designs. Aubade stands as a symbol of French sophistication in intimate apparel.
Meaning and history
Founded in 1958 in Paris, Aubade emerged as a visionary in the lingerie world. Charles Pasquier, its creator, infused artistry into intimate wear, redefining its purpose from mere functionality to a blend of comfort, allure, and elegance. Aubade quickly became synonymous with innovative design, pioneering the concept of ‘lingerie as fashion’. The brand’s hallmark lies in its craftsmanship, especially its intricate lacework, setting new trends in the industry.
Over the years, Aubade expanded globally, symbolizing French luxury in lingerie. Its legacy includes not just exquisite designs but also a cultural shift, celebrating lingerie as an emblem of femininity and self-expression.
What is Aubade?
Aubade, a symbol of French elegance, is an esteemed lingerie label known for its fusion of comfort and sensuality. Established in Paris, it redefines intimate wear with its artistic and innovative design, embodying luxury and refinement in each piece.
195? – 196?
The Aubade logo, designed in the 1950s, featured a super stylish lowercase wordmark, written in solid black lines against a transparent background without any graphical additions. It was a logotype, executed in a custom sans-serif typeface with softened contours of the characters with interesting sharp shapes, which looked as if they were going to jump high now.
196? – 197?
After the first redesign, held in the 1960s, the Aubade logo concept was significantly changed. The lettering was rewritten in the mixed case of a fancy serif font with deep diagonals of both letters “A”, and other characters standing straight. Also, a graphical element was added to the composition, in the center of the wordmark, between the “B” and the “A”. It was a minimalistic flower, made of ten thin identical petals in solid black.
197? – 198?
Another redesign has kept the flower emblem as part of the Aubade visual identity but redrew it with just five petals instead of ten. The second significant change was made to the wordmark, which was now rewritten in the title case of a classy full-shaped serif typeface, and the fancy characters were placed very close to each other.
198? – 200?
In the 1980s the logo concept of the Aubade brand was changed to a sleek and minimalistic one. The flower emblem was removed from the composition, and the color palette was changed from black to copper-brown. The title case inscription was rewritten in an elegant sans-serif font, with more air added to the inscription. Another thing about the new badge was a small uppercase tagline, set in a lightweight font at the bottom of the composition.
2010 – 2017
The logo displays the word “Aubade” in a bold, black serif font, exuding a timeless elegance. Above, “PARIS” is subtly emphasized in a smaller, understated sans-serif type, suggesting a chic, cosmopolitan essence. This minimalist design encapsulates French finesse, with a clear nod to the brand’s Parisian roots.
2017 – Today
The redesign of 2017 has kept the simplicity of the Aubade visual identity, and left things resting in their places, but worked with the receiving the main lettering, the bold title case “Aubade”. It is still in the same design, yet with the diagonal tails from the previous version replaced by more distinctive straight ones. This has made the whole logo look more professional and sophisticated.
