Atlassian is an Australian software company, which was established in 2002 and became instantly popular due to its tracking program Jira. The company is based in London and is one of the most reliable and innovative players in the software market.
Meaning and history
2002 — 2008
During all its history, the Atlassian logo has always referred to the myth of Atlas, which is part of Greek mythology. Atlas was a Titan who was condemned to hold up the sky for eternity.
In the original logo, Atlas was blue with black shades, while the sky was of a lighter blue tint.
2008 — 2011
Atlas was redrawn. There were fewer curves in his body, which now resembled the letter “X.” The sky became a curve rather than a bowl. Also, the name of the company in an all-caps sans was added on the right.
There was only a single color in the palette now, dark blue.
2011 — 2014
The Titan was more stylized now. In fact, many people who looked at the emblem didn’t even understand that the intricate picture was supposed to represent a figure of a giant holding the sky. As if to make the matters worse (or better, depending on how you look at things), the sky became green.
The style of both the emblem and the wordmark became softer, curvier. It was partly due to the fact that most of the letters were lowercase now (except for the initial “A”).
2014 — 2017
The design grew slightly more minimalist. This was partly due to the fact that the sky became blue (the same color as Atlas).
Also, the shade of the wordmark grew a little grayer.
2017 — Today
The Atlassian logo, redesigned in 2017, looks bright and professional. It is composed of a wordmark with an emblem on its left.
The wordmark in all capital letters is executed in a custom sans-serif typeface, where the horizontal bars of the “A”s are curved, resembling a smile.
The sleek smooth lines of the inscription are perfectly balanced by a bold brand’s signifier, which is a graphical representation of the letter “A”, composed of two pillars, which reinforce each other.
The brand also explains the symbol as a mountain, ready to climb on, which is a great reflection of the company’s united spirit and progressive approach.
The bright blue color of the Atlassian logo shows the company as trustworthy and reliable, as well as celebrates the professionalism, stability, and authority of the brand.
The Atlassian logo is bright and contemporary. Its simple bold lines make it look strong and memorable, while the color is the main attention-catcher.