Armin Jozef Jacobus Daniël van Buuren is a Dutch DJ and record producer. He started working as a DJ in Club Nexus. In 1999-2000, his popularity as a DJ was quickly growing in England and the US. Since 2001, he has hosted the weekly radio show A State of Trance.
Meaning and history
Admin Van Buuren is one of the most famous DJs in the world and his trance and house music tracks can be heard in any club in any country. Though the visual identity of the musician is very modest and laconic like it says “music speaks for itself”.
2008 — 2015
The very first logo for Armin Van Buuren was designed in 2008 and boasted a two-leveled logotype enclosed in a horizontally stretched rectangular frame. The inscription has its upper and bottom lines in different thicknesses and sizes — the “Armin” part was enlarged and emboldened, while the “Van Buuren” under it had smaller and lighter letters. The wordmark was executed in a sleek and modern sans-serif typeface which is very similar to one of the Helvetica Neue family fonts.
2015 — Today
The redesign of 2015 kept the composition and style of the original version but made it look more brutal and heavy. The white negative space of the first two letters in “Armin”, and “A”, “B” and “R” in “Van Buuren” were colored black. This the contours of the emblem remained unchanged, but the character was elevated — became stronger and more solid.
Font and color
The bold and stable wordmark of the DJs visual identity is executed in a modern and laconic sans-serif typeface, which is most like Neue Helvetica Pro 93. Its clean and neat contours make the thick lines look masculine yet stylish and bright.
The monochrome color palette of the Armin Van Buuren logo is the best choice to represent the signature genre of the musician. It is progressive, powerful, and energetic.