Air New Zealand Logo

Air New Zealand Logo

Air New Zealand Logo PNG

Since 1965, the Air New Zealand logo has been modified around five times.

Meaning and history

Air New Zealand Logo history

1965

Air New Zealand Logo 1965

The original logo was borrowed from the company’s predecessor, Tasman Empire Airlines Limited. The design featured a stylized bird in flight.

1973

Air New Zealand Logo 1973

The symbol that became the highlight of the design consisted of two parts combining a straight bar and a curve. The lettering “Air New Zealand” in lowercase glyphs was placed to the right.

1996

Air New Zealand Logo 1996

The name of the brand was uppercased. It now featured a serif type.

2006

Air New Zealand Logo 2006

The shade of blue grew darker and somewhat warmer, while the symbol moved to the right.

2012

Air New Zealand logo

The redesign of 2012 made the Air New Zealand logo more stylish and elegant by changing its typeface, softening angles, and emboldening all elements of the emblem. The lettering got slanted, with the first “A” still enlarged, compared to other uppercase symbols, but not as much as on the previous version. The symbol remained untouched, only the color palette was switched to monochrome.

Font and color

The custom sophisticated typeface of the uppercase Air New Zealand logotype is soft and smooth, based on such elegant fonts as New Millennium Bold Italic or Optima Std Bold Italic. But with the letter lines slightly arched from one side and the ends rounded, made softer and friendlier.

The timelessness of the inscription is elevated by the classic black and white color palette, which looks great on advertising and the planes of the air carrier.