Air India Express Logo

Air India Express Logo
Air India Express is known as an Indian low-cost airline with headquarters in Kochi, Kerala. Its parent company is Air India Express Limited.

Meaning and history

Air India Express Logo history


The Air India Express logo seems to implement the “low-cost” concept in an elegant way.
The largest element of the design is the word “express,” which features an austere sans. The red swoosh going across it creates a dynamic mood and in a way references the “aviation” theme.
The lettering “Air India” in heavier, yet smaller glyphs, is placed above. You can also see the tagline “Simply PriceLess” below. Unlike the rest of the logo, it is black.