Aegon Logo

Aegon LogoAegon Logo PNG

Aegon is the name of one of the most well-known and reputable insurance companies in Europe, which was established in 193 in the Netherlands. Today the company operates worldwide, offering not only personal and business insurance packages, but also financial services and consulting. The yearly revenue of the group is about 70 billion EUR.

Meaning and history

The visual identity of Aegon was introduced in 1983 and hasn’t been changed at all by today. We still can see the original version, which looks modern and actual due to its geometry and simple yet powerful color scheme.

The Aegon logo is composed of an emblem, replacing the first letter of the wordmark. The white “A”, located on the right edge of a solid blue square, inclined at a 30-degree angle, and has its right vertical bar merging with the square’s right side.

Aegon Logo

The icon overlaps the “E”, the first letter of the black inscription, executed in all capitals. The black part of the logo has a thick black underline, which starts under the “E” and finishes under the left vertical bar of the “N”.

Font and color

The Aegon wordmark is executed in a solid and traditional sans-serif typeface with clean distinct lines and angles. The typeface is very similar to such famous fonts as Sequel Sans VF Head Semi and Basic Commercial Pro Bold.

The monochrome color palette of the logotype is brilliantly refreshed by a blue icon, which not only adds a sense of professionalism and reliability but also makes the whole logo dynamic and stylish, putting the right accents and emphasizing the company’s willingness to grow and provide their customers with the best services of the highest quality.