Prudential Financial Logo

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Prudential Financial Logo
Prudential Financial is the biggest American company in the insurance segment. It was established in 1875 and today takes the leading position in national rankings, having its subsidiaries in almost 50 countries across the globe.

Meaning and history

Prudential Financial Logo history


The Prudential Financial logo is timeless and instantly recognizable. The company’s symbol, the Rock of Gibraltar, was chosen in the 1860s and the first logo was designed with the drawing of it and an inscription “The Prudential Has the Strength of Gibraltar”.
There were nine major redesigns of the Prudential Financial logo, but all of them contained the image of the rock, symbol of strength and security, the main characteristics of the company.
The current Prudential Financial logo was created in 1996 and is composed of a rectangle with a wordmark and an emblem on its left. The inscription is written in a classic serif typeface, which is Prudential Roman, created by Doyald Young in 1996.
Prudential Financial Logo
The emblem is enclosed in a circle and features confident lines with sharp angles.
The blue and white color palette of the Prudential Financial logo evokes a sense of reliability and stability. The logo shows the company as powerful and influential.