VfB Stuttgart Logo

VfB Stuttgart logoVfB Stuttgart Logo PNG

The full name of the sports club commonly known as VfB Stuttgart is Verein für Bewegungsspiele Stuttgart 1893 e. V.
While the VfB Stuttgart logo has gone through around ten modifications, it has always preserved the shield shape. Also, the stylized antlers and the lettering “VfB” could be seen on the logo for most of its history.

Meaning and history

VfB Stuttgart Logo history

1893 — 1912

VfB Stuttgart Logo 1893

The club’s history can be traced back to 1893, when Stuttgarter Fußballverein was founded at the Zum Becher hotel.
The original logo was a simplified shield with a rounded lower part and a crown above. Inside, there was a six-pointed star in gold with black trim. The star was placed inside a white ellipse.
Black and gold are the official colors of Stuttgart and the state of Baden-Württemberg.

1912 — 1950

VfB Stuttgart Logo 1912

Stuttgarter FV merged with Kronen-Club to form Cannstatt Verein für Bewegungsspiele Stuttgart.
The shape of the shield grew more complicated. The lower part adopted an angle. At the top, there were now two curves.
Inside the gold shield, there were three black antlers. The antlers were known as the symbol of the royal House of Württemberg as far back as in the 13th century.
What does the royal house have to do with the sports club? About three miles from VfB’s stadium, there are the ruins of their eponymous castle. Taking this into consideration, the fact that the club opted for this theme as the core of the logo looks pretty natural.

1950 — 1963

VfB Stuttgart Logo 1950

The gold shield with the black antlers grew smaller. It was placed inside a larger red shield and occupied its lower part. Above, there was the lettering “VfB” in old Germanic calligraphy. The writing was hardly legible and looked more like an abstract emblem. Yet, as the club was familiar to almost everyone in its country, it could afford to use such an illegible logo.
The year 1893 was given in a much more clean and readable type.

1963 — 1975

VfB Stuttgart Logo 1963

The red filling disappeared – now the shield was white. The name of the club and the year were colored red, to stand out over the white background.
There was a slight shift in the palette – both the red and the gold grew darker, which made them look “older.”

1975 — 1984

VfB Stuttgart Logo 1975

The shades of the colors were modified once again. This time, they grew lighter.

1984 — 1994

VfB Stuttgart Logo 1984

The year, when the club was founded, disappeared from the VfB Stuttgart logo leaving it cleaner and less cluttered (if it was possible at all for a design using an old Germanic script).

1994 — 1998

VfB Stuttgart Logo 1994

The designers slightly simplified the lettering. Of course, it was still hardly possible to figure out the name of the club unless you already knew it. And yet, the shape of the letters grew more minimalist, and at least you could see that they were real letters, not just an abstract image.
The year returned but looked smaller now. It also appeared a little out of place due to the modern shape of the characters.

1998 — 2014

VfB Stuttgart Logo 1998

The “VfB” part was tweaked once again growing lighter and more transparent. The curls were a little simplified. Instead of the year, the word “Stuttgart” was now used, again in a modern font that didn’t fit. The antlers grew simpler and more dynamic.

2014 — now

VfB Stuttgart logo

Looks like the authors of the logo gave up any attempt to make the design cleaner, more minimalist, and modern.
Instead, they returned closer to the club’s heritage, both in the shape of the “VFB” and the anglers. Not only the year returned but even the gold star from the original 1893 logo. It now had but five points, though.

Font

The VfB Stuttgart logo is based on an intricate old Germanic script.

Color

The combination of black and gold, the colors of Stuttgart and the state of Baden-Württemberg, has been used to establish the link with the location where the sports club is based.